Thursday, July 8, 2010

Tied to a Cause

Vineyard Vines has partnered with the USO through the Tied to a Cause Collection. According to the Vineyard Vines website, proceeds from the sale of items from this collection will benefit "Operation Enduring Care, a comprehensive long-term initiative to support America's Wounded Warriors and their families by creating a network of care that extends from the point of injury on the battlefield to their return home to communities across America. Their campaign is ambitious, aiming to raise $100 million to fulfill America's lasting promise. But with your help they can reach their goal of securing the majority of funding by 2011. When Pink Whales and Purple Hearts come together, anything is possible."

My favorite item from the collection is the tote! It's so preppy and patriotic.

vineyard vines store in Georgetown promoting the USO's Operation Enduring Care, Washington, DC. USO photo by Katherine Ruddy



  1. What a wonderful cause. Will be checking it out later today! XOXO

  2. VERY cute, Bethany! And of course who doesn't want to shop - especially for a cause! :-) XOXO

  3. I love this! Will be buying one for back to school! xo

  4. Such a nice idea and a great looking bag!



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