Priscilla of Boston has been the designer of choice for classic American Brides for many decades. Long before Vera Wang started envisioning her gowns, Priscilla of Boston dressed some of America's most famous brides.
|Princess Grace chose Priscilla of Boston.|
|Luci Baines Johnson chose Priscilla of Boston.|
|Tricia Nixon also chose Priscilla of Boston.|
To loosely paraphrase an article I read about the stores closing, a David's Bridal representative says that brides are not willing to pay for a Priscilla of Boston gown and that the company prefers are to focus on David's Bridal, where gowns cost around 1,000 or less. A wedding is every girl's dream. To this day, I remember making an appointment at the exclusive bridal boutique in Polanco in Mexico City to find the perfect dress from Pronovias. With butterflies in my stomach, I rang the doorbell at the boutique and loved the personalized experience and attention I received. It made me feel like a princess. There is a dress for every bride and every budget.
In my opinion, there are many brides who are willing to pay a higher price for a wedding dress and a unique bridal salon experience. Think about the success of the TLC's "Say Yes to the Dress" where viewers see a bride's search for the perfect dress at the upscale Kleinfeld Bridal. Furthermore, many day dresses from some of my favorite designers retail for the prices of what some David's Bridal Gowns cost! Many bridal designers have multiple price tiers in their collections and this model might have worked well under the umbrella of these two brands.
Although I was disappointed that Priscilla of Boston was closing, I was disgusted to hear that many Priscilla of Boston gowns were defaced and spray painted (in pink!) so that they could not be used. To paraphrase, they didn't wan't the value of the dresses to be cheapened by the secondary market. What? While I understand that dumpster diving is a problem and that the company didn't want the bridal gowns to end up in the hands of thieves, wouldn't it have made more sense to donate the dresses? Why destroy a wedding gown? Who would destroy an American Icon? At a Charity Auction, brides could bid on the iconic (and now collectible) gowns, while helping a worthy cause. This would have been a win-win situation for everyone, right?
What was your experience like when you were shopping for a wedding gown? Did you buy it in a bridal salon or online?
images via getty images and mnbc